ENTREPRENEURSHIP AND INTELLECTUAL PROPERTY
Lecture at Ort Braude College of Engineering – November 8, 2013. This was a 35-slide, 90-minute presentation on intellectual property (patents, trademarks, copyrights, trade secrets) to about 20 engineering and physics students in Carmiel, Israel. Here is an outline of the presentation:
II. Evaluating Patents – True Patent Value:
III. CONCLUSION: What really should you know about IP?
I. What are Intellectual Property Rights?:
1. Patents.
2. Copyrights, copy lefts, mask works, and moral rights.
3. Trade Names, trademarks, and service marks.
4. Trade secrets.
II. Evaluating Patents – True Patent Value:
1. VSD: Validity, Scope, Discoverability.
2. A Hierarchy of Value: Good, Valuable, and Very Valuable Patents.
3. Cases:
– Example 1: A billion dollar word.
– Example 2: Confusion both side to side & up and down.
– Example: A patent portfolio – time running out?
III. CONCLUSION: What really should you know about IP?